Curl and Style: December 2002

In the early 2000s, Mattel began introducing more interactive Barbie dolls featuring innovative elements such as color-changing effects and hairstyling capabilities. This trend extended across various Mattel products, including the Mary-Kate and Ashley doll collection.

This particular set was the first in the series to include hairstyling accessories that allowed users to "Curl, Style, and Crimp" the dolls' hair. Unlike traditional Barbie dolls, which typically featured Saran hair, these dolls utilized Mattel's exclusive Memory Hair formula. This unique material enabled styling under pressure without the need for heat, offering a safe and creative play experience.

Each doll set included an additional outfit along with a variety of hairstyling tools and accessories, providing endless styling possibilities for your Olsen twin doll.

INTERESTING FACTS

• This doll was the first to feature newly designed face molds, marking a significant evolution in their appearance. The most notable changes included a refined nose shape and an updated facial structure, enhancing their resemblance to Mary-Kate and Ashley at the time.

MATTEL PRODUCT DESCRIPTION

The Mary-Kate and Ashley Curl & Style dolls give girls all the tools they need to crimp, curl, ponytail or braid the dolls' hair, creating all the hottest hairstyles in just seconds. Each doll comes with two hip fashions, doll-sized curling iron, a pretend hair dryer, brush, and a pretty case. Chair clothes rack and hangers not included.
- Curl & Style accessories will only work with the Curl & Style dolls.

PRICE: $15.99 USD
UPC: 0-27084-00262-1, 0-27084-00261-4
ASSORTMENT: B0264, B0265

ADDITIONAL INFORMATION

• Availability: United States (Walmart), Canada (Walmart), Mexico (Suburbia), United Kingdom (Asda), Australia (Target)
• Packaging Variants: There are no known variants
• Design Team: Judy Swartz (Doll Outfits), Lily Martinez (Collaborative Designer), Jim Holmes(Lead Designer).

DOLL SPECIFICATIONS

• Mary-Kate's doll features a smile with her teeth visible.
• Mary-Kate's doll features a middle-part hairstyle
• Ashley: doll smiles with her mouth closed.
• Ashley: doll features a right-part hairstyle
• Body Mold: The dolls featured a newly designed 10-inch body mold with a slimmer waist and no hip articulation. This updated design also included painted-on pink underwear.
• Head Mold: © Dualstar 2002.