Mary-Kate and Ashley Olsen Are Getting Dolled Up for Mattel.

MATTEL
January 20,1999

Mattel and Dualstar will conduct a multi-faceted cross-promotional campaign.
Mattel will produce and air a national television spot featuring Mary-Kate and Ashley to launch the dolls.
In addition, each package of dolls will contain a multi-page full-color insert
featuring Mary-Kate and Ashley's television, film, video, publishing and record projects, while the dolls will be featured in Dualstar
Publications' best- selling book series packaged by Parachute Press and published by Harper Entertainment, in trailers and inserts in Dualstar Video's multi-platinum 30-volume video catalog distributed by Warner Home Video, in Dualstar....

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The Olsen Twins: Playing With a Full Corporate House...Mary-Kate and Ashley Inc.

TRACY L SCOTT
December 16, 2001

Not only are the Olsen twins involved in almost every facet of the entertainment industry, their brand name and products are, in most cases, the most successful of their class.
Their Mattel dolls have outsold the Britney Spears doll and have even surpassed Barbie in sales for some months. Their fashion line also generated more sales during back-to-school shopping months than other teenage clothing lines, according to Pagnotta.
In October, Wal-Mart launched a new store-within-a-store at locations in Vestal, N.Y. and Kansas City, Mo., where consumers are able to purchase all the Mary-Kate and Ashley products in one area. Three more stores-within-a-store are...

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Mary-Kate and Ashley bring fashion to America

ANNE D'INNOCENZIO
June 17, 2002

Their books, which were first launched about ten years ago, have generated over $130 million in retail sales, and sold more than 30 million copies in print among four book series.
Mary-Kate and Ashley Olsen dolls, made by Mattel Inc., are the nation's no. 1 selling celebrity doll, surpassing names like Britney Spears, and is the toy maker's no. 2 fashion doll behind Barbie, according to Julia Jensen, a Mattel spokeswoman.
Mary Kate and Ashley's marketing power can be clearly seen at Wal-Mart, where sales of their products alone are expected to generate $750 million this year. The chain is counting on the brand to help reach out to younger...

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