On The Red Carpet: October 2002
In September 2002, the mary-kateandashley brand officially announced its partnership with Target Australia, expanding its reach following successful launches in the United States, Canada, and the United Kingdom. As part of this collaboration, a new set of exclusive dolls was introduced, available only at Target stores. Until this point, exclusive mary-kateandashley dolls had been limited to Walmart locations in the U.S. Each doll, sold separately, was dressed in the same outfits Mary-Kate and Ashley wore to the Rush Hour 2 film premiere in August 2001. The dolls also included a collector's card, along with chip art featuring an award and a premiere-themed design.
INTERESTING FACTS
- These were the most affordable dolls in the mary-kateandashley line, originally retailing for $7.99, whereas comparable dolls were priced at $13 USD.
MATTEL PRODUCT DESCRIPTION
Walk down the red carpet with Mary-Kate & Ashley The movie premiere scene... Hollywood style!
UPC: 0-74299-56740-7, 0-74299-56741-4
ASSORTMENT: 56741, 56740
ADDITIONAL INFORMATION
- Availability: United States (Target), United Kingdom (Asda), Australia (Target)
- Packaging Variants: There are no known variants
- Design Team: Judy Swartz (Doll Outfits), Lily Martinez (Collaborative Designer), Erika Kane (Lead Designer).
DOLL SPECIFICATIONS
- Mary-Kate's doll features a smile with her teeth visible.
- Mary-Kate's doll features a middle-part hairstyle
- Ashley: doll smiles with her mouth closed.
- Ashley: doll features a right-part hairstyle
- Body Mold: The dolls featured a newly designed 10-inch body mold with a slimmer waist and no hip articulation. This updated design also included painted-on pink underwear.
- Head Mold: © Dualstar 1999.
