At The Beach: March 2002
Following the success of the Walmart fashion line since its debut the previous year, Dualstar, Mattel, and Mary-Kate and Ashley Olsen partnered to release a new Walmart-exclusive doll, aimed at cross-promoting their upcoming summer collection and the launch of the Mary-Kate and Ashley Magazine. The dolls came equipped with a range of accessories, including a beach chair, towel, water bottle, sunglasses, bathing suit, sandals, a Chip Art magazine, and a Chip Art surfboard.
INTERESTING FACTS
- This doll marked the second of five Walmart-exclusive releases. Many of the Walmart-exclusive dolls are considered rare and difficult to find, contributing to their increased value today compared to the mass-produced dolls widely available at other retailers.
- Although there was no commercial for this release, the dolls were prominently featured in the Walmart Weekly Ad as part of a "Special Buy" promotion.
MATTEL PRODUCT DESCRIPTION
Boards, beach blankets and chairs - what more could marykateandashley need for a day at the beach? Cute swim suits of course!
UPC: 0-74299-54230-5, 0-74299-54231-2
ASSORTMENT: 54230, 54231
ADDITIONAL INFORMATION
- Availability: United States and Canada
- Packaging Variants: There are no known variants
- Design Team: Judy Swartz (Doll Outfits), Lily Martinez (Collaborative Designer), Erika Kane (Lead Designer).
DOLL SPECIFICATIONS
- Mary-Kate's doll features a smile with her teeth visible..
- Mary-Kate's doll has a middle part in her hair, styled in a low ponytail.
- Ashley: doll smiles with her mouth closed.
- Ashley: doll has a middle part in her hair, styled with side ponytails.
- Body Mold: The dolls featured a newly designed 10-inch body mold with a slimmer waist and no hip articulation. This updated design also included painted-on pink underwear.
- Head Mold: © Dualstar 1999.
