School Style Gift Set: August 2000
Mattel introduced its first boxed gift set, titled 'School Style,' which featured both Mary-Kate and Ashley dolls, accompanied by a book inspired by their direct-to-video film Billboard Dad. The set included additional outfits for mix-and-match styling, as well as school-themed accessories. These dolls featured subtle variations in their hairstyles compared to previous releases - Mary-Kate's hair was styled with pink bands, while Ashley's was adorned with green bands.
INTERESTING FACTS
- The dolls were released around the "Back to School" season, which influenced the school-themed outfits and accessories.
- While fans commonly refer to this set as the "Billboard Dad" dolls, it is important to note that the dolls are not directly based on the film in any way
- Mary-Kate's doll in this set features a more feminine appearance compared to her earlier Fashion Doll release.
MATTEL PRODUCT DESCRIPTION
These Mary-Kate and Ashley dolls look just like the famous stars, dressed for a fun day at school. Each doll comes with an extra outfit and accessories to complement her personality and interests.
- Mary-Kate comes with a soccer bag, water bottle, and tennis shoes.
- Ashley comes with a cheerleading outfit, Pom-poms, whistle, leopard-print bag and tennis shoes
- Each doll also comes with themed, chip art play pieces.
PRICE: $39.99 USD
UPC: 0-74299-28228-7
ASSORTMENT: 28228
ADDITIONAL INFORMATION
- Availability: Sold in the United States.
- Packaging Variants: Ashley's tube top was available in a variety of prints, with the exact number of variants unknown.
- Design Team: Judy Swartz (Doll Outfits), Lily Martinez (Collaborative Designer), Erika Kane (Lead Designer).
- Current Market Value: Estimated at $100 USD mint in box as of 2025.
DOLL SPECIFICATIONS
- Mary-Kate's doll features a smile with her teeth visible..
- Mary-Kate's doll has a middle part in her hair.
- Ashley: doll smiles with her mouth closed.
- Ashley: doll has a right-side part in her hair.
- Body Mold: Both dolls utilize the Skipper 1987 body mold, designed with a twist-at-the-hip function for added poseability.
- Head Mold: © Dualstar 1999.
